How a Regional Brand Unified B2B and B2C Operations and Cut Order Handling Time by 2.1x
Consolidated two disconnected sales stacks into one commerce core with channel-aware pricing and fulfillment rules.
Client: Regional wholesale + D2C brand
Timeline: 10 weeks
Outcome: 2.1x faster order operations
Industry: B2B/B2C commerce
Scale: 18K products, mixed fulfillment paths
Client Background
The client sells to both retail customers and wholesale partners. Their internal team had grown quickly, but technology and processes had not kept pace.
The Challenge
The same product could show different prices across B2B and B2C channels, causing order disputes and manual corrections. Ops staff spent hours reconciling spreadsheets and rerouting orders.
The Solution
We built a shared commerce model where inventory, product data, and price governance lived in one place.
Channel behavior was handled as rule layers, not separate systems, so teams could support both models without duplicate maintenance.
Before
- - Two disconnected systems
- - Frequent manual exception handling
- - Slow cross-team approvals
After
- - Single commerce core
- - Channel-specific logic on shared data
- - Faster exception resolution
Results
Order processing speed improved by 2.1x, and the ops team reported fewer pricing disputes and fewer internal escalations in daily execution.
- - 2.1x faster order ops
- - Single source of truth
- - Fewer handoff delays
“This was the first time our B2B and B2C teams worked from one reliable system.”
Next Step
Work With Lyzant
Need to unify B2B and B2C without disrupting fulfillment? Let’s map your transition.
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